UI Design

Led the UI design and architecture of a complex employee healthcare benefit enrollment application and responsive website. Developed motion graphics using Adobe Premiere Pro and After Effects to make the user-experience more engaging and informative. To ensure organization and project management, worked with cross-functional teams using Jira, Confluence, Figma, and Microsoft Teams.

Software Utilized

Illustrator

Photoshop

After Effects

Premiere Pro

Figma

Jira

Confluence

Teams

37%

Increased employee enrollment

Challenge

Many employees enrolling in healthcare benefits struggle with the complexity of the enrollment process and often feel uncertain about their choices. My role in this project was to work collaboratively across all departments to develop and design a streamlined navigation structure, ensuring it was more intuitive and accessible. By creating informative motion graphics and simplifying the enrollment steps, we aimed to make it easier for employees to enroll with confidence and clearly understand their benefits.

Process

Collaboration

Met with internal departments to understand project scope and objectives.

Collaboration

Met with internal departments to understand project scope and objectives.

Research

Studied current healthcare enrollment apps and marketing trends.

Research

Studied current healthcare enrollment apps and marketing trends.

Architecture

Mapped out a clear and intuitive navigation structure to guide users through the virtual services and benefit enrollment process efficiently.

Architecture

Mapped out a clear and intuitive navigation structure to guide users through the virtual services and benefit enrollment process efficiently.

Wireframing

Created wireframes in Figma to visually represent the app's layout and user flow, which were then presented to internal teams for review and approval.

Wireframing

Created wireframes in Figma to visually represent the app's layout and user flow, which were then presented to internal teams for review and approval.

Development & Feedback

Created a high-fidelity prototype to test usability and present to all departments to gather feedback for design refinement.

Development & Feedback

Created a high-fidelity prototype to test usability and present to all departments to gather feedback for design refinement.

Launch

Worked closely with IT to launch the intuitive mobile app using Confluence and Jira for project management.

Launch

Worked closely with IT to launch the intuitive mobile app using Confluence and Jira for project management.

The Home Screen

I developed an intuitive architecture that allows employees to seamlessly navigate through all services and benefits being offered.

Virtual Benefit Solution

Voluntary & Ancillary

Major Medical Plan (ICHRA)

Virtual Benefit Solution

Employees have the option to review and download each service provider's app and begin using their services.

Learn More

Tapping "Learn More" opens a popup with a motion graphic video I created in Adobe Premiere Pro and After Effects, along with a list of available virtual services.

View Details

Tapping "View Details" on each service provider opens a popup with a service description and a "Download App" button that directs employees to the app store.

Voluntary & Ancillary Benefits

View Details

The "View Details" button opens a popup with a motion graphic video and benefit description to help employees understand the offerings.

Enrollment Process

After tapping "enroll in benefits" employees can begin the Voluntary and Ancillary enrollment process.

Step 1

Input personal information

Step 2

Input contact information

Step 3

Add dependents

Step 4

Select coverage level and enroll or waive benefits

Step 5

Confirm coverage level and benefit selections

Step 6

Review, print, and download benefit summary

Major Medical plan (ICHRA)

Employees have the option of purchasing a Major Medical plan (ICHRA) from the Marketplace.

Major Medical Options

I worked with internal teams to develop a step-by-step navigation that guides employees in learning about, purchasing, and submitting proof of their Major Medical insurance plan.

How to purchase and submit proof of insurance through the My ICHRA Portal

Step 1

Learn more about the Major Medical Plan (ICHRA)

Step 2

Shop for & purchase a plan

Step 3

Submit Proof of Insurance through the My ICHRA Portal

My ICHRA Portal

After employees purchase a Major Medical plan, they're directed to the My ICHRA Portal to submit proof of insurance to start receiving automatic payments from their employer.

Let's Begin

Using Figma, I designed a home screen that guides employees on how to get started with uploading and submitting proof of insurance.

I worked with IT to design a user-friendly form that auto-populates employee information for a seamless experience.

Tapping "Need Help?" opens a popup with instructions to guide employees through the form.

Upload a photo or file of proof of purchase, then sign the electronic Proof of Insurance Agreement.

You're finished!

If the Proof of Insurance is approved, the employee can look forward to automatic reimbursement payments from their employer. If denied, the employee will receive an automatic email from their employer explaining the reason for the denial.