UI Project

Led the design of a complex employee healthcare benefit enrollment platform. Through cross-functional collaboration, I created a user-friendly experience that simplified navigation ensuring a seamless enrollment process, and increased employee enrollment by 37%.

Challenge

Develop a mobile application that addresses the challenges of healthcare benefit enrollment by providing a clear, intuitive, and engaging user experience. The app breaks down complex information, simplifies choices, and guides employees through the enrollment process effortlessly.

Software Utilized

Process

Cross-Functional Collaboration: Met with internal departments to understand project scope and objectives.


Research: Studied current healthcare enrollment apps and marketing trends.


Information Architecture: Mapped out a clear and intuitive navigation structure to guide users through the virtual services and benefit enrollment process efficiently.

Wireframing: Created wireframes in Figma to visually represent the app's layout and user flow, which were then presented to internal teams for review and approval.


Development & Prototyping: Created a high-fidelity, interactive prototype to simulate the app's user experience and identify potential usability issues.


Feedback & Revisions: Presented the interactive mobile app to cross-functional teams to receive feedback and refine the design, ensuring a user-centric experience.


Design Implementation: Worked closely with IT to develop the intuitive mobile app using Confluence and Jira for project management.

Cross-Functional Collaboration: Met with internal departments to understand project scope and objectives.


Research: Studied current healthcare enrollment apps and marketing trends.


Information Architecture: Mapped out a clear and intuitive navigation structure to guide users through the virtual services and benefit enrollment process efficiently.

Wireframing: Created wireframes in Figma to visually represent the app's layout and user flow, which were then presented to internal teams for review and approval.


Development & Prototyping: Created a high-fidelity, interactive prototype to simulate the app's user experience and identify potential usability issues.


Feedback & Revisions: Presented the interactive mobile app to cross-functional teams to receive feedback and refine the design, ensuring a user-centric experience.


Design Implementation: Worked closely with IT to develop the intuitive mobile app using Confluence and Jira for project management.

Explore the app

Explore the app

The homepage

Developed a user-friendly homepage that allows employees to seamlessly navigate through to explore available virtual services and benefits.

Register for virtual services through provider apps

Designed interactive popup screens in Figma, showcasing virtual services employees can register for through the service provider's app.

Learn More

Learn More

Tapping "View Details" opens a popup with a motion graphic video I created in Adobe Premiere Pro and After Effects, plus clickable buttons to explore the virtual services.

Tapping "View Details" opens a popup with a motion graphic video I created in Adobe Premiere Pro and After Effects, plus clickable buttons to explore the virtual services.

Discover the Virtual Services

Enroll or waive the Voluntary and Ancillary benefits

Created engaging interactive popups in Figma and dynamic motion graphics in Premiere Pro and After Effects to help employees easily understand their healthcare benefits.

The benefit enrollment process

Worked closely with cross-functional departments to develop the Voluntary and Ancillary benefits enrollment process, enabling employees to input personal and contact information, add dependents, and enroll in or waive various benefits.

We're almost there!

Once benefits are selected, employees can review and adjust their choices before confirming. After submission, they're directed to a confirmation screen with options to print or download their personalized benefit summary.

Purchase a Major Medical Plan (ICHRA)

Created user-friendly popup screens that walk employees through the process of learning about, purchasing, and submitting documentation for automatic reimbursements via the My ICHRA Portal (we'll get there shortly).

What is a Major Medical Plan and how to get reimbursed

What is a Major Medical Plan and how to get reimbursed

What is a Major Medical Plan and how to get reimbursed

Finally, the My ICHRA Portal

Collaborated with IT to create a seamless post-purchase experience. I designed an intuitive homepage using Figma to make it easy for employees to learn how to get started receiving their reimbursements.

Once an employee taps the "Begin" button, they are directed to the "Submit Proof of Insurance" form.

Employee information is auto-populated

Employee information is auto-populated

Employee information is auto-populated

Tap the "Need Help?" tab for assistance

Tap the "Need Help?" tab for assistance

Tap the "Need Help?" tab for assistance

Upload Proof of Insurance

Employee uploads a photo or file of their Major Medical Plan receipt, signs the electronic Proof of Insurance Agreement, and taps "Submit" to complete the form.

You're finished!

If the Proof of Insurance is denied, the employee will receive an automatic email from their employer explaining the reason for the denial. If approved, the employee can look forward to automatic reimbursement payments from their employer.