Print Marketing & Production

With over 10 years of experience in print marketing and production, I specialize in creating high-quality materials that capture attention and communicate effectively. My expertise includes designing POS items, flyers and publications, brochures, booklets, direct mailers, banners, decals, and billboards, ensuring each piece aligns with brand identity and resonates with its target audience. From concept to production, I focus on delivering polished designs that leave a lasting impression.

Software Utilized

InDesign

Illustrator

Photoshop

Canva

Process

Discovery & research

Collaborate with the marketing team and client to define objectives, target audience, messaging, and branding requirements. Gather necessary content and assets.

Discovery & research

Collaborate with the marketing team and client to define objectives, target audience, messaging, and branding requirements. Gather necessary content and assets.

Concept development

Create 2-3 design concepts that align with the client’s marketing strategy and present to the marketing team and client for feedback.

Concept development

Create 2-3 design concepts that align with the client’s marketing strategy and present to the marketing team and client for feedback.

Design execution

Develop the chosen concept into a polished design, incorporating branding, typography, imagery, and layout for an effective visual presentation.

Design execution

Develop the chosen concept into a polished design, incorporating branding, typography, imagery, and layout for an effective visual presentation.

Internal review & revisions

Refined a design based on feedback for the Marketing department and client to review.

Internal review & revisions

Refined a design based on feedback for the Marketing department and client to review.

Client review & final edits

Present the revised design to the client, gather their feedback, and make necessary refinements to ensure alignment with their vision and objectives.

Client review & final edits

Present the revised design to the client, gather their feedback, and make necessary refinements to ensure alignment with their vision and objectives.

Finalization & production

Prepare print-ready files, ensuring proper resolution, color accuracy, and formatting. Coordinate with the print vendor for proofing and final production.

Finalization & production

Prepare print-ready files, ensuring proper resolution, color accuracy, and formatting. Coordinate with the print vendor for proofing and final production.

Flyers & Publications

100+

designed per year

Merchandise Design & Production

I designed point-of-sale pieces for Habaneros Vodka and coordinated with print vendors to approve proofs and ensure accurate color output.

Case Bin

Designed a case bin for Texas liquor stores to display 12 bottles of Habaneros Vodka, increasing sales.

Unisex Tanktop

Mens Tshirt

Drinkware

Other Merchandise

Brochures

10+

designed per year

Booklets

30+

print booklets designed

Direct Mailer

I led the design of this piece with the goal of building urgency, encouraging immediate responses and ultimately contributing to a significant boost in sales and revenue.

Essential StaffCARE Guidebook for Employers

I partnered with the marketing and sales teams to design a print booklet for trade shows, helping the sales team attract potential clients. Collaborating with the print vendor, I reviewed proofs and ensured high-quality production. Following the booklet's production and use at ESC 2022 trade shows, leads increased by 27%.