Website redesign

I redesigned the Emerge Counseling & Art Therapy website, focusing on improving user experience, making it easier for visitors to explore the site and find relevant information. The goal of this redesign was to keep visitors in the website longer, as well as increase contact inquiries and service booking requests.

Software Utilized

Illustrator

Figma

Wix

67%

Increase in contact inquiries

36%

Increase in service bookings

90

seconds

Increased time spent on the homepage

Challenge

The client approached me with a clear issue: visitors were leaving the homepage after just 30 seconds, and she wasn’t sure why. Additionally, she wanted to boost contact inquiries and service booking requests. With these goals in mind, she needed a strategy to improve the website's design and user experience in a way that would drive engagement and conversions without overwhelming visitors.

The home page

The Home Page

Let's keep it short & sweet

To avoid overwhelming visitors and keeping them on the homepage longer, I recommended condensing the "About" section and shifting the details to the About page.

Previous "About" Section

Redesigned "About" Section

Simple navigation leads to more bookings.

I designed an engaging services section on the homepage with a "Learn More" button linking to the Services page to increase booking inquiries.

Services

I redesigned the "Services" page so potential clients could easily learn more about each service and book online.

Service description

Clicking "More Info" opens a lightbox, allowing visitors to learn more about each service easily and book with a "Book Now" button.

Service booking

Clicking "Book Now" opens a lightbox where visitors can enter their name, email, and select a service before sending, allowing for a seamless booking experience.

View services page

Contact

I redesigned the Contact page for better usability and increased inquiries.