Client Campaign

Led the design of user-friendly landing pages and email templates to support a client’s healthcare benefits marketing campaign.

Software Utilized

InDesign
Illustrator
Photoshop
After Effects
Premiere Pro
Figma
Jira
Confluence
MailChimp

51%

Emails open

31%

Email button clicks

34%

Webinar participation

Challenge

The challenge was to engage the client’s employers through user-friendly landing pages and an email campaign to encourage them to sign up for webinars to learn about PayrollPlans' benefits program. This would enhance their employee offerings and in turn, drive revenue for PayrollPlans through increased benefit program enrollments.

Process

Briefing & collaboration

Met with cross-functional teams and the client to discuss projects goals, target audience, and gather branding elements.

Briefing & collaboration

Met with cross-functional teams and the client to discuss projects goals, target audience, and gather branding elements.

Briefing & collaboration

Met with cross-functional teams and the client to discuss projects goals, target audience, and gather branding elements.

Wireframing

Using Figma, I developed a wireframe for the client-specific landing page, the webinar registration landing page, and an email campaign.

Wireframing

Using Figma, I developed a wireframe for the client-specific landing page, the webinar registration landing page, and an email campaign.

Wireframing

Using Figma, I developed a wireframe for the client-specific landing page, the webinar registration landing page, and an email campaign.

Feedback & revisions

After finalizing the wireframes with the marketing team, I presented them to internal departments and the client for feedback and revisions.

Feedback & revisions

After finalizing the wireframes with the marketing team, I presented them to internal departments and the client for feedback and revisions.

Feedback & revisions

After finalizing the wireframes with the marketing team, I presented them to internal departments and the client for feedback and revisions.

High-fidelity designs

I designed high-fidelity mockups that aligned with the client’s feedback, vision, and campaign goals, and worked with IT to ensure technical feasibility.

High-fidelity designs

I designed high-fidelity mockups that aligned with the client’s feedback, vision, and campaign goals, and worked with IT to ensure technical feasibility.

High-fidelity designs

I designed high-fidelity mockups that aligned with the client’s feedback, vision, and campaign goals, and worked with IT to ensure technical feasibility.

MailChimp setup

After presenting the designs, the client mentioned not having a MailChimp account, so I set up their new account and created the email templates and scheduled each one to foster the client relationship.

MailChimp setup

After presenting the designs, the client mentioned not having a MailChimp account, so I set up their new account and created the email templates and scheduled each one to foster the client relationship.

MailChimp setup

After presenting the designs, the client mentioned not having a MailChimp account, so I set up their new account and created the email templates and scheduled each one to foster the client relationship.

Testing & launch

After final design approval, I worked with IT to test the landing pages, monitored email campaign performance and webinar registrations, and gathered insights for future campaign improvements.

Testing & launch

After final design approval, I worked with IT to test the landing pages, monitored email campaign performance and webinar registrations, and gathered insights for future campaign improvements.

Testing & launch

After final design approval, I worked with IT to test the landing pages, monitored email campaign performance and webinar registrations, and gathered insights for future campaign improvements.

Webinar Landing Page

Webinar Landing Page

Employer Landing Page

Employer Landing Page

Email Campaign

Email Campaign

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