Client Campaign
Led the design of user-friendly landing pages and email templates to support a client’s healthcare benefits marketing campaign.
Software Utilized
InDesign
Illustrator
Photoshop
After Effects
Premiere Pro
Figma
Jira
Confluence
MailChimp
Client Campaign
Led the design of user-friendly landing pages and email templates to support a client’s healthcare benefits marketing campaign.
Software Utilized
InDesign
Illustrator
Photoshop
After Effects
Premiere Pro
Figma
Jira
Confluence
MailChimp
51%
Emails open
31%
Email button clicks
34%
Webinar participation
Challenge
The challenge was to engage the client’s employers through user-friendly landing pages and an email campaign to encourage them to sign up for webinars to learn about PayrollPlans' benefits program. This would enhance their employee offerings and in turn, drive revenue for PayrollPlans through increased benefit program enrollments.
Process
Briefing & collaboration
Met with cross-functional teams and the client to discuss projects goals, target audience, and gather branding elements.
Briefing & collaboration
Met with cross-functional teams and the client to discuss projects goals, target audience, and gather branding elements.
Briefing & collaboration
Met with cross-functional teams and the client to discuss projects goals, target audience, and gather branding elements.
Wireframing
Using Figma, I developed a wireframe for the client-specific landing page, the webinar registration landing page, and an email campaign.
Wireframing
Using Figma, I developed a wireframe for the client-specific landing page, the webinar registration landing page, and an email campaign.
Wireframing
Using Figma, I developed a wireframe for the client-specific landing page, the webinar registration landing page, and an email campaign.
Feedback & revisions
After finalizing the wireframes with the marketing team, I presented them to internal departments and the client for feedback and revisions.
Feedback & revisions
After finalizing the wireframes with the marketing team, I presented them to internal departments and the client for feedback and revisions.
Feedback & revisions
After finalizing the wireframes with the marketing team, I presented them to internal departments and the client for feedback and revisions.
High-fidelity designs
I designed high-fidelity mockups that aligned with the client’s feedback, vision, and campaign goals, and worked with IT to ensure technical feasibility.
High-fidelity designs
I designed high-fidelity mockups that aligned with the client’s feedback, vision, and campaign goals, and worked with IT to ensure technical feasibility.
High-fidelity designs
I designed high-fidelity mockups that aligned with the client’s feedback, vision, and campaign goals, and worked with IT to ensure technical feasibility.
MailChimp setup
After presenting the designs, the client mentioned not having a MailChimp account, so I set up their new account and created the email templates and scheduled each one to foster the client relationship.
MailChimp setup
After presenting the designs, the client mentioned not having a MailChimp account, so I set up their new account and created the email templates and scheduled each one to foster the client relationship.
MailChimp setup
After presenting the designs, the client mentioned not having a MailChimp account, so I set up their new account and created the email templates and scheduled each one to foster the client relationship.
Testing & launch
After final design approval, I worked with IT to test the landing pages, monitored email campaign performance and webinar registrations, and gathered insights for future campaign improvements.
Testing & launch
After final design approval, I worked with IT to test the landing pages, monitored email campaign performance and webinar registrations, and gathered insights for future campaign improvements.
Testing & launch
After final design approval, I worked with IT to test the landing pages, monitored email campaign performance and webinar registrations, and gathered insights for future campaign improvements.
Webinar Landing Page
Webinar Landing Page
Employer Landing Page
Employer Landing Page
Email Campaign
Email Campaign
Eblast 1
Eblast 2
